How Selling On Amazon Works from the Inside Many people are curious how selling on Amazon works. I sell on Amazon using both Fulfillment by Amazon (FBA) and their merchant fulfilled (MF) process. A seller who uses MF finds a great product to sell, lists it on Amazon, and when it sells Amazon notifies you, the seller, and you ship the item yourself. When a seller uses FBA, you find great products to sell, list on Amazon and then ship the items directly to Amazon to let them do all the fulfillment… packing, shipping to the customer, and handling any returns. These are just the bare bones basics and it…